Unified Commerce payments
Unified commerce is a retail strategy that integrates all aspects of a business—such as sales channels, inventory management, customer data, and payment systems—into a single, cohesive platform.
This approach aims to provide a seamless and consistent customer experience across all touchpoints, whether online, in-store, or through mobile channels.
By breaking down silos and leveraging real-time data, businesses can create a cohesive and responsive retail environment that meets the demands of today’s consumers.
Cost- and Data efficiency
Reduced IT and Maintenance Costs by consolidated systems: By converging disparate systems into a unified platform, businesses can reduce the costs associated with maintaining multiple IT systems, including hardware, software, and support services. It simplifies the IT infrastructure, leading to lower costs for network management and server maintenance.
Data convergence is foundational to unified commerce because it ensures that all parts of the business are working with the same accurate and up-to-date information. This alignment enhances customer experience, operational efficiency, and overall business agility, which are critical for success in a competitive market.
Build deeper understanding of shoppers
Recognizing shoppers when deploying unified commerce involves using various strategies and technologies to identify and track customer interactions across multiple channels. Here are several key methods to achieve this.
Unified Accounts
Encourage customers to create a single account that they use across all channels (online, mobile app, in-store). This account can be linked to their email address, phone number, or social media profiles.
Loyalty Programs
Implement loyalty programs that reward customers for signing up and using their accounts. These programs can track purchases and interactions, providing valuable data for recognizing shoppers.
CRM Integration
Integrate Customer Relationship Management (CRM) systems to create a comprehensive profile for each shopper, combining data from all touchpoints.
Single Customer View
Develop a single customer view that aggregates data from various channels, including purchase history, browsing behavior, and personal preferences.
Email and SMS Campaigns
Use personalized email and SMS campaigns that recognize the customer by name and reference their previous interactions and purchases.
Push Notifications
Send personalized push notifications through mobile apps based on the customer’s shopping history and preferences.
Integrated POS
Use integrated POS systems that recognize customers through their loyalty cards, phone numbers, or payment methods. This data can be linked to their unified customer profile.
In-Store Identification
Enable in-store identification through loyalty program membership, customer accounts, or mobile app check-ins. A few examples:
RFID and Beacons -> Use RFID tags and beacons to recognize customers when they enter the store and track their movements and interactions within the store.
Chatbots and AI-> Implement AI-driven chatbots that can recognize customers based on their account information and previous interactions.
Social Logins -> Allow customers to log in using their social media accounts, which can help recognize them across different platforms.
Customer Consent
Ensure you obtain customer consent for data collection and usage and provide transparency about how their data will be used to enhance their shopping experience. Adhere to data privacy regulations (such as GDPR, CCPA) to maintain customer trust and avoid legal issues.
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