Homefashion Group (Leen Bakker & Kwantum)

Homefashion Group is the company behind omnichannel home furnishing platforms Leen Bakker and Kwantum. These brands are among the top 3 most important players in the Benelux home furnishing sector. The Homefashion Group makes sure that both brands can fulfil their promise to their customers.

With 4 online platforms, 276 physical shops and 4,200 employees, we are always nearby. We exceed our customers’ expectations by connecting all these channels seamlessly.

Company mission: Enabling our customers to transform their house into a comfortable home by providing an extensive range of affordable, contemporary, quality interior solutions easily available to them.

 

The project:

Ramon successfully managed an RFP (tender) process from start to finish for Homefashion Group, covering three key sales channels: Online, Marketplaces, and Sales@home. The goal was to modernize and streamline the group’s payment infrastructure across its two brands, Leen Bakker and Kwantum.

The project resulted in a scalable payment solution that offers a consistent and modernized payment landscape for both brands. This solution significantly improves the customer experience at checkout and ensures far-reaching cost optimization through both direct and indirect cost savings. The modular structure of the new payment setup also supports future international expansion and enables Homefashion Group to introduce enhanced propositions more efficiently.

A key factor in the project’s success was the close collaboration with EcomStream, which began in 2019, as well as the strong trust and active involvement of a diverse group of stakeholders from Homefashion Group. These stakeholders played a crucial role in defining requirements and guiding decisions to ensure the solution met the company’s strategic and operational needs.

By taking a structured approach to the RFP process and maintaining open communication with all stakeholders, Ramon ensured that the project remained on track and aligned with the company’s business priorities. The end result is a flexible and future-proof payment ecosystem that supports multiple sales channels while delivering tangible business value. This optimized setup not only simplifies payment operations but also ensures long-term scalability and cost efficiency for Homefashion Group.

Through this successful implementation, the company is now well-positioned to meet the evolving needs of its customers and expand its footprint in new markets with confidence.

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“During our projects together at Leen Bakker & Kwantum I got to know Ramon as a true payment expert and a great professional to work with. He is focused on creating long term business value for his customers in both selection, contracting and implementation phases of payment solutions.”

Noël Manning

Directeur ICT en Online Platform (CDO/CTO)

“Very good financial service in optimizing your payment provider implementation. Very knowledgeable, correct, proactive and to-the-point. Ecomstream is recommended for every company that deals with online and offline payments.”

Remco van Houtum

Product owner

leenbakker.nl

kwantum.nl

homefashiongroup.com