Optimization of the online checkout flow
The path to payment excellence begins the instant your shopper clicks on their cart and enters the checkout process. This crucial moment occurs well before they select a payment method, and well before the performance of your PSP can make a difference. Engage your shopper early and lay the groundwork for a smooth and satisfying payment experience.
The conversion impact of the online checkout flow is often underestimated. Therefore, EcomStream provides a substantive assessment of your existing online checkout flow. This thorough evaluation will provide a lot of insight to improve conversion as the assessment is based on best practice and usability principles by NN/g and Baymard Institute.
Minimize distractions
As your shoppers transition from the enjoyable browsing and item selection phase to the checkout, their mindset undergoes a significant shift. Make this transition seamless and quick, enhancing their overall experience. Introduce engaging gamification techniques to inspire motivation and keep distractions at bay, ensuring a smooth and enjoyable path to completing their purchase.
Reduce friction
Every added step during checkout heightens the risk of losing your customer’s interest and attention. Interest and attention levels dip significantly when navigating the checkout and payment process. Efforts are needed to streamline and reduce friction in this crucial phase. That’s the experience we craft – one designed to captivate, not complicate.
Checkout gamification
Transforming your checkout from a challenge to a triumph is the first step in winning customer loyalty. Elevate the experience by incorporating engaging gamification techniques into your checkout process.
The result? A seamless, enjoyable journey that not only removes friction but also creates a bond with your customers. Witness the power of enhanced checkout – where every click builds loyalty, paving the way for a stream of returning customers. Let’s make your checkout a game-changer in customer satisfaction.
Online checkout flow - Best practice optimizations (usability principles)
The great news is, you don’t need to start from scratch to refine your checkout funnel. EcomStream takes care of (data-driven) best practice optimizations by evaluating the usability of your checkout and providing a comprehensive usability report for enhancements.
Our recommended improvements, derived from analyses, surveys, and reports from respected sources like the Baymard Institute and Nielsen Norman Group, are tailored to your unique situation, proposition, and business case.
Losing a customer during checkout comes with a hefty cost. Ensure the risk of drop-offs is minimized by optimizing the customer experience in your checkout. From best practice optimizations and usability principles to innovative gamification techniques – discover how to achieve fewer drop-offs during checkout. Interested in learning more?
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